We are told that digitalization changes everything. The great disruption comes and will sweep us all away if we don't throw everything overboard that we have stuck to so far: hierarchies, proper clothing, serious business bills. Should we believe that? Short answer: No. But digitalization forms a triangle of technology, economy and human behavior/society – where the decisive interdependencies between the three factors are often missed. This article is a plea for an engineering-like approach to digital transformation and tries to make enemies equally on all sides.