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Treat Different People Differently: Making Banking Experiences Relevant, Frictionless and Consistent

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Jeudi 6/2/2020
Leen Van Wambeke

In today’s digital world, we constantly get impulses and are granted access to an enormous variety of financial products, services, providers, etc. In the past, financial services providers spent huge amounts of money on advertising to attract the attention of their target audience and arise desire. Today, that’s no longer enough.

Clients seek products and services that make the difference and, above all else, meet their specific, actual needs. The value of a service or product is different for one person than another, depending on who they are, where they are, what their state of mind or stage of life is.

So, where do you start getting to know and understand the needs of your current and potential clients and offer them a relevant, personalized experience.