Which factors drive consumers to adopt crypto-assets? Results from an Austrian survey
The paper summarizes results from three representative surveys in Austria about ownership and intended ownership of crypto assets. About 1.6% of Austrians own crypto-assets. Owners are younger, more likely to be male, more tech-affine, have higher financial knowledge and are more risk-tolerant than non-owners. Plans to purchase are strongly related to profit expectations and beliefs that crypto-assets offer advantages for payments. Perceptions of high volatility or the risk of fraud and online theft dampen the demand for crypto-assets. Overall, our results suggest that demand for crypto-assets can to a considerable extent be attributed to a profit motive. Distrust in banks or in conventional currencies is not found to be a decisive factor for (intended) ownership.